DVEO Presents at EvoNexus Event in San Diego on Ad Insertion
Atul Anandpura, DVEO’s Product Development Director, participated in an EvoNexus panel on Ad Insertion in San Diego on Sep 22, 2015. Advertising insertion into video content used to be a straight forward proposition until now.
With the advent of ad supported OTT networks like Crackle.com and Hulu, ad supported VOD and TV Everywhere, the challenges of getting the right ads to the right place on the right platform have taken on a new complexity. The EvoNexus Digital Media Group examined the state of the media technology challenges that are a result of this new world and discussed the challenges and tried to predict the future of where ad placement will require new and improved technologies to make it successful.
The panelists were:
- Quick Play: Glenn Gonzales, VP Sales and Business Development
- Vigor Systems: Magnus Sorlander, CEO & Founder
- DVEO: Atul Anandpura, Director of Product Development
- FlashPoints Advertising Systems: Bob Kulakowski, CEO
- NueLion/DivX: Eric Grab, COO
The event was moderated by Dan Sweeney, VP, the Alliant Group (and EvoNexus Digital Media co-chair)
Atul presented DVEO’s capabilities with special focus on AD SPOTTER™, which is DVEO's new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to any viewer. It combines content type, consumer profile, and geolocation data by "mining" multiple data bases in real time. Download AD SPOTTER datasheet
A complementary DVEO product is the Ad Serter IP-ASI-SDI™. Download Ad Serter datasheet. It is a cost-effective software-based system that inserts video clips, ads, graphics, text, and logos anywhere on live or stored content in real time, by decoding the transport stream, overlaying the graphics, and transcoding the result.