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AD Insertion: Single and Multichannel Ad Server and Targeted Ad Inserter for IP TV or ASI In and Out for Broadcast Mobile and Multi Screen Deployments

Targeted Advertising:

Ad Insertion allows broadcasters and IPTV operators to switch to stored Advertising Oriented Clips based on automated or manual triggers. This usually happens at times when Content Distributors are free to switch to local advertising… These are called commercial breaks. Content distributors must then switch back to the main feed.

Typically special character sets are inserted into the video stream by a cue encoder. This special cueing signal is transmitted alongside the video signal and is used by the downstream cue decoder to provide closing contact trigger via relay outputs. We listen to these cues and do Ad Insertion. Targeted Advertising is customized advertising enabled by information about the target market. It is growing since there is less wastage…

The New Age of Advertising revolution is here… IP content distribution is changing all the rules… We have the digital ad appliances to make it all happen.

Ad Serter 1-4ch IP/ASI/SDI™
(digiCG)(Wiggle Serter-CI)
  AD SPOTTER™   Ad Serter TELCO IP/IP 1-30 Programs™
(digiCG)(Wiggle Serter-CI)

Ad Serter 1-4ch IP/ASI/SDI™ (digiCG)(Wiggle Serter-CI)

 

  Intel Platinum Partner

AD SPOTTER

JPG (click to enlarge)

 

  Intel Platinum Partner

Ad Serter TELCO IP/IP 20ch (digiCG)(Wiggle Serter-CI)

 

iptv  Intel Platinum Partner

Broadcast Quality, Real Time, 3 RU, Multichannel, Windows® Based, Web Manageable, H.264 or MPEG-2 Oriented, Automated Content and Ad Server with the Ability to Play Out Live and Stored Content on a Schedule with Flexible Standards Compliant Ad, Logo, or Clip Insertion or Splicing. Supports SCTE 035 and EAS Triggers and will Splice in Internal or External Live Clips as Needed. Supports IP, ASI, or SDI. Designed for Professionals Who are Ready to Move to Powerful Computer Platforms that can Give Them Everything Needed to Operate Channels in a Single Box. Perfect for Insertion of Video or SuperPosition of Targeted Ads, EAS Messages, or Banner Ads on Mobile Services. Ads can be Spliced into Live Stream or Overlaid Anywhere. Keeps Track of Ads Served. Amazingly Flexible. Deployed at Major Cable Company to Originate Important Messages to Entire Subscriber Base. Ships with Graphics Creation Application but can use Most Graphics Formats. OPTION: Multistyle Advertising Template Library.

The AD SPOTTER™ is DVEO's new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to all viewers. It combines content type, consumer profile, and geolocation data by "mining" multiple data bases in real time. 

Today there is a copious amount of information about both content (metadata) and consumers.  By combining content type, consumer profiles, and geo-location data by “mining” the data bases that contain this information, advertisers obtain better results.  The AD SPOTTER actually lets the operator determine the dynamics of weighing these information repositories and creating better “Targeted Ads”. 

The AD SPOTTER™ combines content type, consumer profile, and geo-location data by "mining" multiple data bases in real time. In addition to providing the adverts, the AD SPOTTER™ also provides very flexible ad initiation options. Ads can be initiated via almost any mechanism, such as SCTE 35, RS-422, IP messaging, scheduled or manual triggering. Moreover the AD SPOTTER™ can insert ads inside, overlaid, or around the video content via slices, overlays, crawl messages, alert bugs, and video squeezes. Just as important as the ads, AD SPOTTER™created streams are designed to be transmitted via HTTP Live Streaming (HLS) and other modern delivery mechanisms.

SCTE standards such as SCTE 35, SCTE 118, and SCTE 130 are basic ways to provide Program Specific Ad Insertion. Standards based implementations have both advantages and disadvantages. As advertisers and networks demand more sophisticated features, a standards based approach may limit what can be achieved.

DVEO® adopts a pragmatic approach by adhering to SCTE-based standards when available, and when the customer prefers a standards based approach. In cases where customer requirements go beyond available standards, or the implementation cost of the standards based approach would exceed available budget, DVEO® provides practical solutions to meet immediate customer needs. As the DVEO® platform is flexible, compliance with standards at a later date is always possible when required by the ecosystem in which DVEO® solutions operate.

Telco Quality, Real Time, High Density, 1-30 Channel, Windows® Based, Web Manageable, H.264 or MPEG-2 Oriented, Content Manager and Ad Server with the Ability to Play Out Live and Stored Content on a Schedule with Flexible Standards Compliant Video Ads, Text, or Graphics Insertion via Overlay, Splicing, or Video Squeeze. Supports SCTE-35 and EAS Triggers and will Splice in Internal or External Live Clips as Needed. Designed for Professionals Who are Ready to Move to Powerful Computer Platforms that can Give Them Everything Needed to Operate Many Channels in a Single Box. Keeps Track of Ads Served. Amazingly Flexible. Deployed at Major Cable Company to Originate Important Messages to Entire Subscriber Base. Ships with Graphics Creation Application but can use Most Graphics Formats. Basic Traffic and Scheduling are Supported.

Standard Features:

  • Complete scheduled playout system
  • Inserts or overlays graphical ads, video clips, logos, graphics, CG, scrolling text, and emergency alerts into live and stored video feeds on a schedule or via signaling like SCTE-35
  • HD or SD
  • Passes through Closed caption, AFD and other user data
  • Secure Remote Scheduling from anywhere via Web Interface
  • Generates playlists for time-shifted content that includes long form spots, all national ads, local ads and content.
  • Built in intelligence makes scheduling easy
  • IP input and output for multi screen implementations
  • DVB-ASI input and output version available for broadcast
  • SDI/HD-SDI input and output version available for classic CG
  • Supports 1080p, 1080i, 720p, and 480i, and all standard broadcast resolutions
  • Selects transport streams by program numbers or PIDs
  • Features daily, weekly, and monthly schedule-based logos, alerts, and text insertion
  • Arbitrary location for graphics
  • Choose from static, rotating, flipping, or blinking graphics, logos, and text
  • Manages Ad inventories, logs Ad Plays, and generates Proof of Play list
  • Creates crawling messages and emergency alerts with programmable fonts and background colors, in any language
  • Creates Real Time Clock display in programmable fonts and colors anywhere on screen
  • Displays remaining and next advertisement Time in output video
  • Scales Input video from 10% to 100% and overlay on graphics – Ideal for EPG
  • Overlays animating PNG files and scales Input Video from 10% to 100% – Ideal for L-Wrap, L-Squeeze and transparent overlays. Video squeezes.
  • Select any degree of transparency
  • Easy drag and drop placement to position logo, text, or graphics on screen
  • News feeds from RSS in any language, with programmable fonts and background colors
  • Able to mask entire screen with a static image in case of video input failure
  • Auto Bypass in case of power failure of Ad Serter
  • Sun Fade Detection to play prerecorded content on Solar Flare Days
  • Optional Live Recorder function to record live content to play in the case of loss of input signal
  • Service Schedule for maintenance of antenna or other infrastructure
  • 1 RU or 3 RU rack mountable frame
  • Web based GUI with multi-level access control and Drop Box Inputs for all content
  • Template based character generator. Supports 3D fonts.
  • Works as a playout server – with or without input signal EAS support is standard
  • SLATE function puts up an Empty Background on which you can type messages
  • Comprehensive Customization to your needs is possible
  • ESAM support in development
  • Stores and manages Content, Ads, Messages, and Graphics clips, on local RAID
  • Optional analog Cue Tone Detection
  • Supports many forms of GPI
  • ASI version can also play recorded files from hard drive, in loop mode
  • Ships with a copy of Aurora 3D Maker for Windows
  • We are now working on Advertising Templates which will be adaptable by you for both for Product Advertising and Weather Type information channel

Applications:

  • Use existing content from: Graphics Libraries, RSS feeds*, web cams, video clips, flash streams, and animation files
  • Ad overlays or Inserts for Web Streaming, OTT, IPTV, mobile video, cell, etc.
  • Ideal POP UP ad creator
  • Mobile Ad Delivery Platform
  • Crawling text and graphics overlay for local advertising and announcements, station logo, KLV Metadata, etc.
  • Add logos, graphics, and text to news broadcast segments – Weather, Sports, etc.
  • Emergency alert system for Broadcast and Cable
  • Video Messaging System
  • Adding Instrumentation Data Video
  • Targeted advertising
  • Voting and TV Interaction systems
  • PSA Crawls
  • MOBILE EAS – Emergency Alert

Standard Features:

  • Supports multiple SCTE 35 trigger levels
  • Supports insertion of ads from the Cloud – Ads are served from "cloud" servers providers contracted to serve dynamic ads
  • Passes through Closed caption, AFD and other user data
  • Secure Remote Scheduling from anywhere via Web Interface
  • Built in intelligence makes scheduling easy
  • Supports 1080p, 1080i, 720p, and 480i, and all standard broadcast resolutions
  • Manages Ad inventories, logs Ad Plays, and generates Proof of Play list
  • Web based GUI with multi-level access control
  • Utilizes viewer geo location and other information available from the set top box or mobile device to deliver the appropriate ads
  • Available as three components: SPOT TXST 35, SPOT Serter, and SPOT Server
  • Lets the operator determine the dynamics of weighing these information repositories and creating optimal "Targeted Ads"
  • Can trigger "ad starts" and deliver targeted ads to set top boxes and mobile viewers
  • Ads can be initiated via almost any mechanism, such as SCTE 35, Contact Closure, IP messaging, scheduled or manual triggering
  • Supports 5 Profiles at different Resolution and Bit Rates
  • Any number of targets can be set
  • Enabled with AutoImport function for easy scheduling
  • Compatible with third party cloud based ad servers

Features – SPOT Server

  • Ingests H.264 live streams over IP, then add wrappers such as HLS
  • Inbound Protocols: Multi-bitrate, MPEG-TS
  • Outbound Protocols: HTTP Live Streaming (HLS)

Applications:

  • Targeted dynamic ad insertion for mobile and non mobile content consumers

Standard Features:

  • Complete scheduled playout system
  • Inserts or overlays graphical ads, video clips, logos, graphics, CG, scrolling text, and emergency alerts into live and stored video feeds on a schedule or via signaling like SCTE-35
  • Simultaneously processes up to 30 SD streams, or 8 720p streams, or 8 1080p streams
  • HD or SD
  • Passes through Closed caption, AFD and other user data
  • Secure Remote Scheduling from anywhere via Web Interface
  • Generates playlists for time-shifted content that includes long form spots, all national ads, local ads and content.
  • Built in intelligence makes scheduling easy
  • Supports 1080p, 1080i, 720p, and 480i, and all standard broadcast resolutions
  • Selects transport streams by program numbers or PIDs
  • Features daily, weekly, and monthly schedule-based logos, alerts, and text insertion
  • Arbitrary location for graphics
  • Choose from static, rotating, flipping, or blinking graphics, logos, and text
  • Manages Ad inventories, logs Ad Plays, and generates Proof of Play list
  • Creates crawling messages and emergency alerts with programmable fonts and background colors, in any language
  • Creates Real Time Clock display in programmable fonts and colors anywhere on screen
  • Displays remaining and next advertisement Time in output video
  • Scales Input video from 10% to 100% and overlay on graphics – Ideal for EPG
  • Overlays animating PNG files and scales Input Video from 10% to 100% – Ideal for L-Wrap, L-Squeeze and transparent overlays. Video squeezes.
  • Select any degree of transparency
  • Easy drag and drop placement to position logo, text, or graphics on screen
  • News feeds from RSS in any language, with programmable fonts and background colors
  • Able to mask entire screen with a static image in case of video input failure
  • Auto Bypass in case of power failure of Ad Serter
  • Sun Fade Detection to play prerecorded content on Solar Flare Days
  • Optional Live Recorder function to record live content to play in the case of loss of input signal
  • Service Schedule for maintenance of antenna or other infrastructure
  • 1 RU rack mountable frame
  • Web based GUI with multi-level access control and Drop Box Inputs for all content
  • Template based character generator. Supports 3D fonts.
  • Works as a playout server – with or without input signal
  • EAS support is standard
  • SLATE function puts up an Empty Background on which you can type messages
  • Comprehensive Customization to your needs is possible
  • ESAM support in development
  • Stores and manages Content, Ads, Messages, and Graphics clips, on local RAID
  • Optional analog Cue Tone Detection
  • Supports many forms of GPI
  • Ships with a copy of Aurora 3D Maker for Windows

Applications:

  • Use existing content from: Graphics Libraries, RSS feeds*, web cams, video clips, flash streams, and animation files
  • Ad overlays or Inserts for Web Streaming, OTT, IPTV, mobile video, cell, etc.
  • Ideal POP UP ad creator
  • Mobile Ad Delivery Platform
  • Crawling text and graphics overlay for local advertising and announcements, station logo, KLV Metadata, etc.
  • Add logos, graphics, and text to news broadcast segments – Weather, Sports, etc.
  • Emergency alert system for Broadcast and Cable
  • Video Messaging System
  • Adding Instrumentation Data Video
  • Targeted advertising
  • Voting and TV Interaction systems
  • PSA Crawls
  • MOBILE EAS – Emergency Alert

     
StreamWatch IP/48™ KEY POINTS About Ad Serter™ Some COMPANIES WHO ARE IN MOBILE ADVERTISING and OTT TV Space





Intel Logo       Windows Logo
  1. It is an AD creation workstation with graphics and text creation and manipulation capability.
  2. It is also an Ad Server: it stores up all your ads on local disk and plays them on a trigger or on a schedule.
  3. It can put Ads on 20+ IP streams.
  4. It will splice in 2nd video stream for PIP.
  5. It supports RSS or other EAS feeds.
  6. Output resolution is totally variable.
  1. Intrasonics: Audio Meta Data
  2. QuickPlay Media: Managed Solutions for Mobile Devices
  3. TVINCI: Online Video
  4. MobiTV: Online Video
  5. SpotXchange
  6. Beet.tv
  7. YUME
  8. ADMobius
  9. AtHOC

Real Time, Multichannel, SPTS or MPTS Transport Stream Failover Switching Appliance designed to offer two to one failover for UDP streams. Parameter monitored can be loss of sync or missing PIDs. One Frame Time Cut Over.

   

Features

  • Highly reliable Stream Monitoring and Failover Switching system
  • UDP stream oriented
  • Works with any IP transport stream
  • MPEG-2 TS based
  • Codec agnostic:  MPEG-2 or MPEG-4/H.264
  • Maintains service continuity with LAN bypass mechanism
  • Almost seamless switch-over with built in delay
  • Supports and senses errors on up to 48 SPTS streams from any UDP source
  • Loss of Input detection
  • Loss of Video PID detection
  • Manual override to switch
  • Real-time monitoring of incoming streams
  • Easy to use web-based GUI
  • Unicast/Multicast (UDP/IP) streams support
  • Easy way to provide redundancy for any UDP output product
  • Options for 1 to 48 streams
  • Remote web based programming
  • Programmable Stream Loss Detection Time
  • 1 RU rack mountable frame

Applications

  • Supplement to Ad Serter’s Ad Insertion system
  • Failure Protection for Ad Serters and other encoders, multiplexers, and transports with IP
  • Transport stream failover
 

 

   
Companies Who Benefit from this Technology AD+EAS Serter IP/IP 20ch
(digiCG)(Wiggle Serter-CI)
 
  1. Companies that create voting systems for TV
  2. Companies that create user interaction systems
  3. Companies who wish to put transparent ads on their videos like YouTube does
  4. Cable or MOBILE IP companies that want to send EAS Emergency Messages to their subscribers -- just start typing
  5. Companies who want to add Adverts to video programming
  6. Companies who wish to add RSS or News feeds
  7. Companies who wish to add meteorological data to their video content
  8. Weather Maps and other graphical information overlays
  9. Business Case for Ad Insertion
 AD+EAS Serter IP/IP 20ch (digiCG)(Wiggle Serter-CI)
iptv  Intel Platinum Partner
 

Cable System and IP TV System Operators can use digital overlays or clip inserts of advertising or promotions within nationwide broadcasts. National advertisers and system operators can add static graphics and text to promote different products in different cities or neighborhoods. Digital overlays can also be used to visually prompt viewers of programming to initiate actions from viewers for specific product information.

» MOBILE Advertising 101

New Age, Broadcast Quality, Real Time, High Density, Emergency Alert Message Inserter and Playout Server with IP In and Out. Inserts Full Screen or Part Screen or Transparent Messages, Plus Video Clips and Graphics, Anywhere on the SD or HD Live or Stored Stream with Any Degree of Transparency... Targeted for IP Content Aggregators, Broadcasters, and Cable Companies. Amazingly Flexible. Supports SCTE 35. Compatible with Trilithic™, Sage™, and Monroe™ EAS Alert Generators. Deployed at Major Cable Company to Originate Important Messages to Entire Subscriber Base. Ships with Graphics Creation Application but can use Most Graphics Formats.

 

 

Standard Features:

  • Inserts or overlays emergency alerts – text and/or graphics – into live and stored video feeds on a schedule or via signaling like SCTE 35 signals from EAS generators
  • Creates crawling messages and emergency alerts with programmable fonts and background colors, in any language
  • Compatible with Trilithic™, Sage, and Monroe™ EAS alert generators
  • Works with most fonts: Spanish, Chinese, Arabic, Indian, etc. via Unicode interface
  • SD or HD on any or all channels
  • Inserts video clips or graphical overlays, or L wraps for advertising
  • Supports multiple areas of interest
  • Proof of play for all ads and emergency messages played
  • Built in intelligence makes scheduling easy
  • IP, ASI, or SDI input and output
  • Video Import via SDI even if I/O is IP or ASI
  • Supports 1080i, 720p, 480i, custom resolutions
  • Selects transport streams by program numbers or PIDs
  • Features daily, weekly, and monthly schedule-based logos, alerts, and text insertion
  • Arbitrary location for graphics
  • Choose from static, rotating, or blinking graphics, logos, and text
  • Supports AD Inventories and Logs AD plays
  • Creates crawling messages and emergency alerts with programmable fonts and background colors, in any language
  • Select any degree of transparency
  • Easy drag and drop placement to position logo, text, or graphics on screen
  • News feeds from RSS in any language, with programmable fonts and background colors
  • Able to mask entire screen with a static image in case of video input failure or auto bypass via relay
  • 3 RU rack mountable frame
  • Optional clock display
  • Optional temperature display
  • Template based character generator
  • EAS option
  • SLATE function puts up an Empty Background on which you can type messages
  • Customization available
  • ESAM support in development
  • Stores graphics, clips, and messages in local memory
  • Ships with a copy of Aurora 3D Maker for Windows

Applications:

  • Use existing content from: Graphics Libraries, RSS feeds*, web cams, video clips, flash streams, and animation files
  • Emergency alert system for Broadcast and Cable
  • MOBILE EAS – Emergency Alert
  • Very Flexible Video Messaging System to subscriber base
  • PSA Crawls